"Hey, so God, you were just kidding about that whole 'no butt sex' thing, right?"
Roughly $25 million in marketing support is being provided by U[niversal] parent GE (through its Ecomagination campaign), Sheraton Hotels & Resorts, Travelocity, Environmental Defense Fund, Bear Naked, L.A. Zoo, San Diego Zoo, BP Solar and Dell Computers to help U launch its Get on Board eco-awareness campaign and give audiences tips on how to help slow the effects of global warming -- while letting them know "Almighty" is hitting theaters.
You may wonder how a movie that's previously tried to align itself with the God squad is going to reconcile this latest attempt to court environmentalists.
"Almighty" pushes the environmental message in its plot, providing a pivotal reason why God, played by Morgan Freeman, asks the character of Evan Baxter (Steve Carell) to build a critter-filled ark.
Oh! So God is planning to smite everyone not because they're gay or idol worshipers this time, but because they've neglected the environment, I get it. Sounds hilarious!