After employing a couple trailers, an endless stream of TV spots, innumerable press photos, and disembodied heads as Slurpee containers to promote Iron Man, I imagine it's getting pretty tough to find any new way to promote the film. So I don't entirely blame director Jon Favreau for making this Cribs-style look at the set of Tony Stark's house; it was probably either this or some kind of "Build an Iron Man Suit!" reality competition. I do, however, blame him for cruising around in a Segway. Video after the jump.