Watch this music video for Lil Mama's "Lipgloss" and what's the first thing you see? A strange tale of a topical psychoactive lip drug? The question of "what you know about [Lil Mama]" drawn out over four minutes of clapping and stomping? Someone rhyming "crushes" with "crushes"? That's why you aren't a powerful movie producer. If you were Screen Gems' Clint Culpepper, you'd see "Lipgloss" for what it really is: inspiration for a hip-hop reimagining of Jane Austen's Emma to be renamed Emme. Because that's apparently more "urban".
According to Variety, the film will center around a stepbrother and stepsister and feature no less than 15 song and (presumably competitive) dance numbers. And since it's a Screen Gems picture, you know you can expect the same standards of quality you saw in Stomp the Yard and You Got Served (i.e., being forgotten among all the other hip-hop competitive dance films).
Screen Gems set to remix 'Emma' [Variety]