In an desperate effort to compete with the recent Marvel/Disney merger, DC Comics parent company Warner Bros. has decided to overhaul the company into "DC Entertainment," a single unit that will control DC's properties and give them more synergies and vertical integrationings (business terms).
Here are some hollow, meaningless words from the official statement:
DC Comics and its super hero characters are truly touchstones of popular culture, and the formation of DC Entertainment is a major step in our company's efforts to realize the full potential of this incredible wellspring of creative properties
I hope the broad term "entertainment" includes elements of breakfast. It's about time someone makes a Batman waffle maker, which would make waffles shaped like Batman.