'Kung Fu Panda 2' Spending Millions on 30-Second Pun Promotion

February 2, 2011

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If you're one of those people watching the Superbowl "just for the ads"--specifically, the Kung Fu Panda 2 ads--you can go ahead and catch up on your Netflick queue this Sunday: the Kung Fu Panda 2 Superbowl spot is right here, guys! And at roughly $3 million per 30 seconds, you know what DreamWorks decided to go with as the primary message of their super-expensive commercial? "WE WILL WOK YOU!" Like the Queen song, but with a pun about woks.

Just go home, Kung Fu Panda 2. If that's the kind of effort you're going to put forth, why even pay the $3 million to be there? Sell your time to the E-Trade babies and go home.

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