Netflix's New 'Arrested Development' Marketing Sees It Blue Itself

January 17, 2013


Netflix has added another little easter egg in its continued, bizarrely-subtle teasing of the new season of Arrested Development. Following up on the addition of many of the series' fake titles to their streaming library, now they've made it so that whenever you search for something with "blue" in the title, the results come with the edge of the screen smeared in blue. Clicking the streaks confirms they're a fun in-joke for fans of the show, and a cruel mockery to fans of 1999's Blue Streak, who were hoping this was announcing the long-awaited arrival of the buddy movie that proved Martin Lawrence-Luke Wilson an irresistible comic duo. Test it out today at your local Netflick.


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