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FXX Sued for Cashing in on All the Fondness We Have for Exxon

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Making the bold claim that it's possible to further damage the Exxon name, ExxonMobil yesterday filed suit alleging that someone somehow did that. The culprit? 20th Century Fox, whose recently-launched FXX network uses a logo that, Exxon alleges, too closely mimics their own interlocking-x logo, creating "marketplace confusion." Here you'd been thinking that FX and Exxon merged to bring The Hughleys reruns back to television, but it turns out that's apparently not the case. Thusly, the multinational oil and gas corporation is seeking an injunction against the logo and "also seeks triple damages" that, for once, are not environmental.

In Variety's words, the company argues "that it makes it look as if FXX is affiliated with Exxon," and they have damning, irrefutable proof of this: internet comments. "That FXX logo has to go, that is awful on a plate. Also, Exxon is going to be pissed," wrote one TV.com commenter, whom Exxon has now turned expert witness. And if it's on the internet, it's probably true.

FXX has responded to the claim and they seem to be putting up a fight, telling Deadline, "We are confident that viewers won't tune into FXX looking for gas or motor oil and drivers won't pull up to an Exxon pump station expecting to get It's Always Sunny In Philadelphia." It's not yet clear what sort of repercussions this could have for the industry of sweatpants and underwear with "sexxy" written on the butt.

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