Seth Rogen and Evan Goldberg will tell of the epic show-down between Nintendo and Sega, and of the great heroism in battle by their friend Paul Rudd, in an adaptation of Blake Harris's upcoming non-fiction book Console Wars. The duo behind This Is the End and our latest attempt at a Preacher adaptation will reportedly both write and direct the film; Scott Rudin, who helped shepherd Harris's Moneyball and The Accidental Billionaires into films not nearly as boring as their subject matter suggested, will produce. Maybe Michael Cera can play a Game Gear.
According to the official synopsis, the book draws from over 200 interviews with Nintendo and Sega employees, focusing largely on Sega America CEO Tom Kalinske, whose "unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo." Rogen and Goldberg have already provided a foreword for Console Wars in apparent anticipation of the film rights acquisition. Though, really, if they just needed a couple hours on the battle between Sega and Nintendo, I had a friend in sixth grade who would deliver that for a Mountain Dew and a ride to Toys "R" Us.