Warner Brothers has released a teaser poster for Wolfgang Petersen's Poseidon, due out May 12. I feel it lacks a certain human element, failing to capture the panic of being trapped in a ship, struggling for your life. At least lacking in comparison to a crazy hobo on the street, pulling out his hair, screaming about how he was stuck in a luxury cruiser that drove him mad. People would probably just think he was a crazy, so if you wanted to really sell the movie this way, you'd have to mock-up some photos to prove his story. I don't know how you could keep him from running-off with those photos, or just yelling about random things unrelated to Poseidon, but that's always been the one inherent flaw in advertising.