Fox and the LA Times announced a special Mr. Magorium's Wonder Emporium advertisement on September 9th that will treat readers to the "universally beloved" scent of frosted cake, reminding all who smell it to "be young and have fun." The disillusioned press release explains that Mr. Magorium...
"is the story of the strangest, most fantastic, most wonderful toy store in the world and the equally fantastic and wonderfully innovative ad will debut in the paper's annual Fall Movie Sneaks section."
The unique scented inks in the ad place the Mr. Magorium marketing department only two decades technologically behind scratch 'n sniff stickers. Though, unfortunately, the team still trails farts by millenniums.
Smell Mr. Magorium [ComingSoon]