Regis Philbin Hosting 'Million Dollar Password'

October 11, 2007


How to make a successful exciting primetime game show:

1. Choose a concept that has been done many times before, but raise the stakes - Password was moderately successful. How about Password Plus, giving it the same glamor as shampoo with conditioner? Oh, you already did that. How about Super Password, implying a vague sense of superiority over its predecessor? OK, you did that too? Time to really up the ante: Million Dollar Password. Leave no mistake about what's at stake in finding this password. As a bonus, it's reminiscent of Who Wants to Be a Millionaire, giving audiences a sense of pleasant nostalgia until they realize it's still on the air with Meredith Viera.

2. Choose a pleasant, non-threatening host - If it weren't for Howie Mandel's slickly shaved head and goofy non-humor, Deal or No Deal would be lost in the sea of shows with women-objects guarding numbered metal briefcases. Without Jeff Foxworthy, Are You Smarter Than a 5th Grader? would seem like a silly, rhetorical question instead of the poignant realization that, yes, some rednecks aren't, and you might be one. Regis Philbin is perfect, and again serves as a reminder of the success of Who Wants to Be a Millionaire, and that Regis is not yet dead.

3. Make it look like a strange, harshly lit, dystopian future - I'm just assuming. What recent game show doesn't look like that?

'Password' is...Regis [Variety]

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