Awake is about a guy waking up from his anesthesia during surgery, where he overhears the surgeons are plotting to kill him. So why does this poster, with a shaft of dramatic light illuminating the giant heads of Alba and Christensen, look so much like an alien abduction movie?
A better poster would be the Operation game board--that guy was always awake during surgery--with Hayden Christensen's head on it. And his red nose is lit up, and on it says "SURGEON MURDERERS ATTACKING ME!" I think that would really get the point across.
'Awake' Poster Premiere! [Cinematical]