More 'Dark Knight' Viral Stuff? Yes.

March 26, 2008


After an ever-so-brief hiatus, the cancerous Dark Knight marketing campaign has again multiplied itself, filling your RZR and the internet with more discardable material. To the delight of fanboys--and the distress of any hopeful website entrepreneurs named Dana Worthington--Warner Bros. has launched several new websites, updated some old ones, and started sending the kind of pun-filled text messages you'd expect from a convict's lame dad ("Hey clown! Long time, no crime spree!"). After fully immersing myself in the viral waters of this marketing scheme (and getting a free t-shirt!), I'm not going to bother. But if you want, the ever-growing list is here.

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