'Beverly Hills Chihuahua' Becomes a Small, Yapping Virus

May 1, 2008


With all the hoopla surrounding the intricate Dark Knight viral marketing campaign, with its network of websites, real-life clues, and requests to publicly dress up as clowns, it's easy to miss the equally-brilliant campaigns for smaller movies about culture clash in talking chihuahua society. Such at the below video, seemingly promoting Disney's Beverly Hills Chihuahua. Though the jingoistic cries for chihuahua rebellion make no direct reference to the film, the lack of any mention of Chalupas, the distinct vocals of BHC star George Lopez, and a style of stupidity that perfectly matches the idiotic poster lead me to believe it is almost certainly some very sad attempt at viral marketing. That said, I plan to follow it intently. Viva chihuahuas!

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