Many lazy Chariots of Fire parodies have been made over the years, but I'm pretty sure none have ever had such a nonexistent payoff as this one. Are we supposed to think the dog was just running joyfully along the beach, totally within the limits of his acceptable behavior? Ut! Turns out, his (surprisingly famous!) masters would not prefer he act in such a way! Is the payoff that this isn't a Cottonelle commercial? That someone found "Heel the love" to be an acceptable tagline? Honestly, someone explain this to me.