My Top 5 Favorite Things About the 'Beer for My Horses' Poster

July 18, 2008


I'm finding it really hard to look at this for too long, but, through my squinted grimace, here are my top five favorite things about it.

1. The reflection in Toby's glasses. Did no one realize what the reflected image of a bound and gagged woman opposite a group of rowdy hillbillies would imply? (I'm talking about gang rape. Maybe also a country music-based Matrix parody.)

2. The Nuge.

3. The tagline. Not only is vigilante justice exciting (and definitely acceptable), it's also a pun if you randomly insert an explosion behind it! They'd better be careful making it seem so glamorous or they're going to convince everyone vigilanteism should be law, and then badasses like Toby Keith will have to find new ways to take the law into their own hands.

4. "Ut oh! With just an endorsement for vigilanteism and a stoic, goateed cretin, it might not be clear that Toby is, beneath all that cut-off flannel, on the side of the law. Hmm... I'll just use this 'Photoshop' program to seamlessly add a leather scrap and a badge worn like an amulet. Now it's obvious he's a sheriff. Or at least that he's magically warding off sheriffs."

5. The reminder that a movie based on a Toby Keith song about vigilante justice (which includes the pro-lynching line, "find a tall oak tree, round up all of them bad boys, hang them high in the street for all the people to see") is actually a movie. It makes my constant thoughts of mortality so much easier to bear.

Beer for My Horses Poster [IMPA]

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