Hear the New Bond Theme; Drink Refreshing Coke Zero

September 16, 2008


It's perhaps James Bond's most quotable line: the spy's famous request for his favorite drink. No, not when he orders a martini shaken, not stirred. I mean all the times he says, "Coke. Sugar free. But not Diet Coke. That newer one." So it only makes sense that we'd hear our first taste of Jack White's new Bond theme in a Coke Zero commercial, right? White apparently doesn't think so. From BBC News:

He reportedly says in a statement he is "disappointed" the song is being heard for the first time on an advert.

He wrote the song for the film, "not for Coca Cola", the statement adds.

"Any other use of the song is based on decisions made by others, not by Jack White," NME.com quoted the statement as saying.

Yeah, Jack White. God knows you would never sell out for Coke. Oh, wait.

Anyway, hear an instrumental version of the new theme below the cut, and do your best to resist the urge to buy a calorie-free carbonated drink marketed towards young males resistant to purchase items labeled as "diet," even though purchasing said beverage might make YOU exactly like James Bond.

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