The popularity of Twilight and High School Musical 3 might have ruined the film market for me, someone in the once-dominant demographic of 18-34 year-old-males: Hollywood is considering 13 to 16-year-old girls an important audience now! And we're targeting more movies towards them! Such as the new X-Men movie, which Josh Schwartz, the creator of Gossip Girl and The OC, will "inject a next-gen sensibility into"! X-Men: First Class's veins will be flowing with pure Pepsi:
Studio has tapped "Gossip Girl" creator Josh Schwartz to write "X-Men: First Class."
Schwartz, the creator and exec producer of CW's teen sudser hit as well as Fox's youth-centric "The OC" and NBC's "Chuck," is expected to inject a next-gen sensibility into the superhero series, which has earned $1.2 billion worldwide.
Writing assignment has also included the possibility of directing the pic, but so far Schwartz has opted not to take the helm.
Resulting film would likely draw from elements of the Marvel comic of the same name, launched in 2006, and enlist such characters as Iceman, Rogue, Angel, Colossus, Jubilee and Shadowcat, who have appeared prominently or made cameos in prior pics.
This will be so good. Jubilee will try to slap Shadowcat, and Shadowcat will be all "nuh-uh," and make Jubilee's hand phase right through her, and then a popular song will play--but not too popular, y'know? Or at least that's what I imagine. I haven't actually seen more than a clip of The OC or Gossip Girl, but my impression is that it's mostly affluent teens alternately deciding who to punch or kiss. Is that close?
Fox, Josh Schwartz mutate 'X-Men' [Variety]