God, people really love that Batman character. Warner Bros. is projecting that, only a week after the home video release of the film, The Dark Knight has become the the top-selling DVD of the year and the best-selling Blu-ray thing EVER. Says Variety:
According to Warners, "The Dark Knight" sold more than 1.7 million Blu-ray discs worldwide its first week. Although comparisons are tricky given the elusiveness of worldwide sales data, "The Dark Knight" is now considered the undisputed Blu-ray champ, given the strong bow.
The studio also projects that "The Dark Knight" will become the bestselling 2008 title overall this week. Consumers have bought more than 10 million copies of the pic, with the remainder of purchases by rental outlets.
And in one more home video record, my parents have told me they are "real excited" about taping this off cable, with anticipation reaching near-Shrek 2 levels.