Watchmen is really upping the quality of these viral marketing schemes. Those Dark Knight viral sites like, the Joker's defaced version of The Gotham Times, The Ha Ha Ha Times, were fun but left lingering questions about why a criminal psychopath would spend so much time on decoupage and scanning. This video about Dr. Manhattan, done in a style that perfectly replicates a '70s network news broadcast, on the other hand, is pretty great--both as marketing and as a companion piece to the film. If this were one of my dementia "bad days", I'd think this was real:
A Dr. Manhattan Superfriends-style cartoon! Brilliant!