'Hot Tub Time Machine' Poster Uses Algebra

January 28, 2010

hot-tub-time-machine-poster.jpg

And boy are they proud of it:

“The title is provocative,” explains studio marketing head Michael Vollman. “We wanted to try to tell some story with the poster, which you don’t do a lot of the time. Who has algebra in something aimed at a mass audience? It was a fun way to make the title even more interesting.”

Algebra... in something aimed at a mass audience??? But people hate maths! That's crazy! Adding energy drink, vodka, and squirrel and dividing by hot tub is going to make the brain horses neigh in some skull stables tonight! What a fun way to make the title even more interesting! If the next poster involves spelling, I'll probably find the title so fun and interesting I'll get it a ring.

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