'Hansel & Gretel 3-D' Deemed a Necessity

July 21, 2010

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What tasteless project do we have Michael Bay to blame for now? Hansel & Gretel--in 3-D, naturally. As his Platinum Dudes production company continues to push out its little horror film replicas, The Institute--another company Bay co-founded and decided to name after his mental hospital-style decision-making process--is working with Kalliope Films and the font from Harry Potter to jump on that Alice in Wonderland horse with an "action packed, visual fx filled" adaptation of the Grimm tale that will add some crazy mythological German creatures to the standard Gingerbread House Witch. According to the press release, shooting will begin next spring in Germany (authentic, Michael Bay!). Producers for the film tease, "Hansel and Gretel in 3D exemplifies The Institute’s motto: 'Where Brand Science Meets Great Storytelling.'" That's right: a great story and BRAND SCIENCE. Asking any more than that would just be greedy.

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