It's a sad fact that 17 Again, 18 Again!, 13 Going on 30, Big, Freaky Friday, Vice Versa, and Like Father, Like Son only retain their freshness for so many viewings. It's high time for another age-switching comedy to sate our endless appetite for watching the brain of someone of one generation magically within the body of someone of another generation (with comic results), and Fox is going to be the one to bring it to us. The studio has bought the rights to Adena Halpern's 29: A Novel, the story of a 75-year-old woman who--get this--has her wish to be 29 again fulfilled on her birthday! While her daughter and friends frantically search for the missing septuagenarian, the fraudulent 29-year-old and her youthful granddaughter go on an adventure, have mix-ups about what an "email" is, demand dinner at a very specific early time, vocally empathize with Andy Rooney, etc.
The book isn't even in stores yet, but Fox can tell this is such a unique, out-of-this-world idea that they're already planning to make this "an event movie for women"--probably by changing the "a novel" part to "a movie, with shoes." Someone please warn Betty White not to do this.