In my prior coverage of Quentin Dupieux's Rubber, I've tried to explain that what we're dealing with is a movie about psychic, killer tire. However, I realize now that simply labeling a tire as "psychic" and "killer" does not entirely communicate in what way this tire is an extra-sensory murderer. My whoops. Thankfully, this red-band should make it abundantly clear. The answer? Exploding heads (and rabbits).
I stand by my belief this entire production is a Spike Jonze Firestone commercial that got way out of hand.