Paul Rudd Has Some 'Our Idiot Brother' Marketing Ideas

August 10, 2011

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Not sure if your R-rated comedy is coming across as all that funny? Hey, no problem: instead of showing any footage, just have your charming comedic lead(s) deliver an insane tirade at someone just off camera! It worked for Jason Bateman and Ryan Reynolds making The Change-Up momentarily seem like a good idea, and here Paul Rudd gives the technique a shot for Our Idiot Brother in a new Funny or Die sketch. In the video, Rudd pitches some marketing ideas to Harvey Weinstein and licks photographs while Weinstein tries his best not to gobble candy-coated chocolate off the floor, which is all you can really ask of him. Look for a special appearance by Paul Reiser.


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