Not wanting to place all their eggs in two Transformers baskets, General Motors is in talks for a new way to show off their cars without making them turn into robots. The plan? Partnering with Warner Bros. for a remake of Cannonball Run, the 1981 film that starred Burt Reynolds, Roger Moore, Farrah Fawcett, a Japanese Jackie Chan, Adrienne Barbeau's breasts and others in a fierce race across the country. Those racers competed in cars of various makes and models, but GM's idea is to devolve beyond product placement and into the realm of a demo reel to show us why we should all be driving their cars and ambulances.
While Hal Needham directed the original Cannonball Run and its 1983 sequel, for the remake, Warner Bros. is eyeing Sherlock Holmes director Guy Ritchie, who already reportedly "envisions it with Brad Pitt starring with some of his Ocean's 11 confreres," confirming that George Clooney is in fact our generation's Dom DeLuise. If negotiations don't work out with Ritchie, Warner also is said to have a backup plan involving handing the project over to Night at the Museum director Shawn Levy to do with as he pleases--and what he pleases has already expressly been described as placing Ben Stiller, the modern-day Burt Reynolds, in the lead. So expect one of those two things to probably happen.
As Vulture notes in the article, the U.S. and Canadian governments hold a combined 39% stake in GM, so next time you're complaining that the government isn't working for you, keep in mind that they'll be partially responsible for the limitless joy you feel when Ben Stiller slaps Zach Galifianakis-voiced CGI Dom DeLuise during the end credits outtakes.