'Dark Knight Rises' Viral Begins, Asks Us To Leave the House

April 30, 2012


Not to be outdone by the competitions' recent outpourings of trailers for trailers, The Dark Knight Rises is now offering up a preview of individual frames from its final trailer, which debuts this Friday on prints of The Avengers. It's all the action of the trailer, none of the bothersome persistence of vision! Of course, this being a Batman viral campaign, the WB marketing team isn't just going to reveal these images as readily as they reveal that the anonymous vigilante known as The Batman is, in fact, muscular. You're going to have to work for these frames. And by work, I mean the modern-day man's work of going outside and taking a cell phone photo.


TheDarkKnightRises.com has a list of locations worldwide where, if you venture to look around, you will apparently see something resembling the crude bat symbol above (via). If you or someone else takes a photo of said graffiti--making sure that "location services" or "store location" or whatever is enabled on your camera device--and tweet/email it to #tdkr07202012 or tdkr07202012[at]gothampolicedepartment.com, a corresponding frame from the new trailer will be revealed here. If we, as a Batman-loving community of citizens with location-recording photographic devices unlock them all, presumably we'll get the trailer early. Or, if nothing else, someone will cobble the frames into an animated gif, and that will function as a silent trailer over which we can imagine our own ideal Bane-mumbles and Bat-growls.

Or maybe the photos will together form a collage depicting a female Riddler, and you'll all finally say, "Wow, I Watch Stuff was right all along: There IS a LadyRiddler. And she's BEAUTIFUL." Probably just a trailer, though.

Previous Post
Next Post