Remember that charming Target commercial that adorably dressed kids as the heroes of The Avengers? Well, here's a far less cute, still kind of charming take on that concept, with fully-grown, out-of-shape adults clad in sad, homemade superhero costumes. It's part of an Avengers/Farmers Insurance cross-over campaign, and the spot below was put together by CQ director Roman Coppola, who here trades out his usual tinge of Wes Anderson for a splash of Michael Bay. (Obviously that means explosions.)
Huh. I guess that makes as much sense as Farmers' last arbitrarily-target-based superhero ad?