It's only been a month since Comcast acquired Time-Warner, but already the cable monolith is drilling the holes to shove their coaxial through another corporate behemoth. This time it's Apple, with the Wall Street Journal (via) reporting that the tech giant and Comcast are in talks to unite for a partnership that, judging by both companies' histories, will end up costing us so much more than we want it to.
On Comcast's side, they would get the most desirable, state-of-the-art set-top box on the market. Apple would seemingly add a live cable feed and the rest of Comcast's regular features into their Apple TV, putting their shiny black thing in place of that junky black thing you normally have to return when you cancel Comcast. Apple, meanwhile, would start getting "special treatment" from the cable provider; while Netflix fights through bandwidth throttling and talks of paying more for its huge traffic numbers, iTunes streaming service would breeze on through there without a worry in the world. As such, today saw Netflix shares fall while Apple's stock has risen. And that's despite the fact that Comcast and Apple have not yet confirmed the story, nor informed us how such a partnership will be hugely beneficial and very exciting to the consumer.