G.I. Joe: Retaliation and multiple Justin Bieber documentary director Jon M. Chu has revealed plans to fuse his love of pandering nostalgia and manufactured pop music with a Jem movie. In a three-minute video, Chu, low-budget horror-monger Jason Blum, and Bieber manager Scooter Braun today announced plans to turn the '80s series--sort of an animated Hannah Montana, but with a new-wave glam look and holograms--into a live-action film.
For those who don't remember this, Jem followed Jerrica Benton, a girl whose holographic computer earrings allowed her to don a cool outfit and have a double-life as frontwoman for the band Jem and the Holograms. The show was created by a toy manufacturer (Hasbro) and an ad agency--the same team behind G.I. Joe and Transformers. Lucky for them, kids of the '80s didn't pick up on the show being a doll commercial, and it remains a nostalgic topic to be brought up after 30-somethings run out of things to recall about slap bracelets.
Chu says he plans to modernize the concept for his film, which now reportedly centers on "an orphaned teenage girl who becomes an online recording sensation." But purist fans need not worry, as he's still retaining Jem's deep roots in marketing and the viral spirit of being "contagious": He and his team are apparently looking to cast unknowns, and they're reaching out to the internet to find new talent too young to even know what they're auditioning for. How truly, truly, truly outrageous.