Fox Announces X-Men X-Perience, Which Sure Sounds Like an X-Citing Name

April 22, 2014

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20th Century Fox today announced what they're calling the X-Men X-Perience, a new marketing plan that almost certainly began with just the name. As for how the studio eventually decided to define it, here's an explanatory video featuring X-Men: Days of Future Past stars Hugh Jackman, Michael Fassbender, and James McAvoy. In short, the three of them--along with co-stars Ian McKellen, Patrick Stewart, Jennifer Lawrence, Peter Dinklage, Fan Bingbing, Omar Sy, Nicholas Hoult, and Ellen Page--are going on a worldwide tour to promote their new film. After they all attend the initial New York premiere, they're splitting up into undisclosed sub-groups to greet fans at London, Moscow, Singapore, São Paulo, Beijing, and Melbourne premieres. Does director Bryan Singer like flying people out for foreign x-periences or what?

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