DreamWorks Animation Bought Felix the Cat, Will Make Him a Fashion Brand

June 18, 2014


DreamWorks Animation has acquired all rights to Felix the Cat and, weirdly, have yet to announce a live-action/CGI movie featuring the voice of Ryan Reynolds. What they have announced is that now DreamWorks is getting into Felix-based apparel.

"Felix really goes beyond evergreen status and rises to something even more uncommon, as he is a true icon," said CEO Jeffrey Katzenberg, speaking at a Las Vegas licensing expo. "We plan to make him one of the most desired fashion brands in the world." I always felt Felix was the Ralph Lauren of silent film-era anthropomorphic cartoon cats.

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