In perhaps the biggest announcement to come out of Wednesday's "Back to the Future Day" of sorts, Nike has announced that they're finally going to manufacture and sell Nike Mags... six months too late.
"We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes," Nike, Inc. President and Chief Executive Officer Mark Parker said of the self-lacing sneakers Marty McFly famously wore in the distant 2015 of Back to the Future, Part II, and which Nike will now release in the distant spring of 2016, somehow narrowly missing the year they had three decades to prepare for.
Unlike the bullshit, non-functional Mags that Nike auctioned off in 2011, these ones actually do have the self-lacing technology director Robert Zemeckis predicted we'd see this year, but which will annoyingly juuuuuuust miss that date. Bad news for people too lazy to tie their shoes, though: like the 2011 release, this one will also be in very limited quantities to be sold at auction. But on the bright side, sales will benefit the very worthy cause of the Michael J. Fox Foundation for Parkinson's Research.
Out of respect for the man whose foot was first swaddled by the warm embrace of the future, Michael J. Fox was given the first pair. Here he is trying them out:
Michael J. Fox models the first self-lacing Nike Mags.
Michael J. Fox models the first self-lacing Nike MAG.Posted by The Michael J. Fox Foundation for Parkinson's Research on Wednesday, October 21, 2015
If you'd like to pay a premium to be the only guy at the gym running around in the futuristic shoes of the year prior, follow @Nike on Twitter for more information. You've got some time, though.