Via our sibling site Geekologie:
This is an SNL skit of a Star Wars toy commercial highlighting the differences between children (who play with the toys) and adult collectors (who preserve the toys in their original packaging and never touch them and only look at them). I actually know a couple hardcore Star Wars toy collectors, and let me tell you -- they get PISSED if you pretend to tear open one of the toys to play with it. Like, really pissed. These are the same people who have contingency plans for saving all their Star Wars memorabilia in the event of a fire, but haven't discussed any escape plans with their families.