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'Tron Legacy' Is Counting Down Something

SOMETHING'S HAPPENING. ComingSoon has some shots from one of the packages the Tron Legacy marketing team has been sending around. Inside: a plastic Tron bit perfect for...
February 15, 2010

'Iron Man 2' Viral Marketing Mocks the Unemployed

Sitting around your house shirtless, watching the half-hour afternoon edition of Howie Mandel's Pick-a-Box while alternately refreshing Craigslist's job section and the lastname.firstname email account you created...
August 3, 2009

'Gentlemen Broncos' Fake Website is Kind of Great

In Napoleon Dynamite writer/director Jared Hess's Gentlemen Broncos, a teenager attending a fantasy novel convention learns his book idea has been stolen by an already established novelist....
August 6, 2008

'Star Trek' Gets All Viral Marketing Style

Man oh man, can't J.J. Abrams just be straight with anything? Why is everything a complicated mystery game with this guy? Looking at the official Paramount Star...
January 22, 2008

'Wall-E' Jumps on Viral Marketing Bandwagon

Pixar has merged viral marketing with high school-level Wal-Mart critique to create a website for Buy n Large, the fictional mega-coporation from their upcoming Wall-E. Buy n...
December 18, 2007

'The Dark Knight' Has Eight Useless Webpages

The Warner Bros. intern staff is at it again, providing mildly entertaining but ultimately useless web content to keep us excited about a movie that's eight months...
November 26, 2007

'Hellboy 2' Site Serves a Purpose

Instead of a "coming in 2009" message or a carefully crafted pumpkin, director Guillermo del Toro has provided us with a Hellboy 2 site that appears to...
October 18, 2007

Tagruato is the New Hanso, Gimmick

For his hit, intentionally-cryptic series, Lost, JJ Abrams created the fictional Hanso corporation and spread clues about its origins on TV and the internet. Well, apparently fake...
October 1, 2007